Over the past decade, I have created content optimized for presentation on a variety of evolving platforms. From producing editorial videos and Facebook ‘trailers’ to Vine cover animations and coordinating the content for several commercial Instagram feeds—I have collaborated with a variety of teams to effectively utilize each new platform. Below are excerpts from the various feeds I have managed, created animations, and filmed original content. In my work, Instagram has become the prevalent platform for editorial, creative and commercial endeavors:

Marketing account for independent photography imprint.

Marketing account for independent photography imprint.

Five mini-video profiles rolled out on Facebook and Twitter to promote NYT Magazine article on the ethics of allowing young children to participate in extreme sports. Video by Shaughn & John.

Cousins Sandals, animated product photos and animations for social.

Cousins Sandals, animated product photos and animations for social.

@Stollerized, an account for the estate of American architectural photographer Ezra Stoller

@Stollerized, an account for the estate of American architectural photographer Ezra Stoller

Social campaign for re-enactment of a 1959 high school baseball game, starring Pete Rose, produced by a fictional homestead museum.

Social campaign for re-enactment of a 1959 high school baseball game, starring Pete Rose, produced by a fictional homestead museum.

NYT Magazine’s Great Performers Instagram Teaser

NYT Magazine’s Great Performers Instagram Teaser

The New York Times Magazine Cover Vine Archive, after 2015, by Karen Hanley and various contributors.

The New York Times Magazine Cover Vine Archive, after 2015, by Karen Hanley and various contributors.

A Facebook trailer for Stephen Mallon’s photo spread of a large refinery platform in The New York Times Magazine, implementing software to convert thousands of stills to create a 3D stop-motion animation.

Personal photography account, with a high ratio of engagement. Was featured on The New Yorker Photo Department Instagram feed and as a large print portfolio in PORT Magazine.

Personal photography account, with a high ratio of engagement. Was featured on The New Yorker Photo Department Instagram feed and as a large print portfolio in PORT Magazine.

Vine reveals for The 2014 World Cup Special Issues of The New York Times Magazine, Clinton Cargill, Photo Editor, Kathy Ryan, Director of Photography, Directed by David La Spina, produced with the help of Sarah Eckinger.

All-time most-emailed piece on the 6th Floor Blog—and #1 sitewide for a few days.